UFC superstar Paddy ‘the Baddy’ Pimblett signs deal with Applied Nutrition

Applied Nutrition has announced its second iconic brand ambassador within a week.

The Liverpool-based sports nutrition business, which revealed plans earlier today (August 26) to open its first international office in Dallas, Texas, welcomed Liverpool-based UFC superstar Molly ‘Meatball’ McCann as a brand ambassador earlier this week.

Now, it has unveiled fellow Scouser, and UFC fighter, Paddy ‘The Baddy’ Pimblett as the latest addition to its ambassadors’ ranks.

Applied Nutrition is behind ABE Pre-workout, Europe’s best-selling pre-workout, and a wide range of sports performance products.

ABE already enjoys sales in more than 60 countries worldwide, but until now it has not been available in the USA.

With its Dallas, Texas office operational and distribution plans well under way with major retailers, Applied Nutrition has been creating a buzz of anticipation about its launch through various teasers on its @ABENation socials.

The partnership is a natural fit. Paddy has enjoyed a rapid rise to become one of the biggest stars in the UFC and seen his popularity skyrocket in America over the past six months.

Joining the UFC in 2021, he has a 3-0 record and become one of the sport’s most recognisable fighters thanks to his huge personality and incredible ability inside the Octagon, having picked up Performance of the Night at all three of his fights in the UFC.